• PT
  • Ajuda Contextual
  • Imprimir
Você está em: Início > Programmes > Licenciaturas > LCRP
Login

ATENÇÃO: Este site utiliza cookies. Ao navegar no site estará a consentir a sua utilização.

Communication and Public Relations

Acronym: LCRP
Departament:
Academic Degree: Undergradute Degree
Certificates:
  • Communication and Public Relations
Start: 2007/08
Director: Handerson Webber Aguiar Engrácio
Study Plan:

Descrição

OBJECTIVES

The course of communication and Public Relations intends to teach professionals with transversal competences in social and organizational communication.
The Professional/ Communicator of Public Relations must have a general operational knowledge of all the social and organizational communication techniques and a specific knowledge in the area of Public Relations. This professional must be capable of efficient and critical use of new communication and information technologies, without neglecting the ability to interact directly and closely with others, and endowed with flexibility and adaptability to new social, cultural, economic and cultural and communicational contexts and paradigms.

ACHIEVEMENT PROFILE

The study plan ensures the acquisition and development of the following general competences:
» capacity of leadership and team work;
» capacity of argumentation and negotiation;
» planning, coordinating and organizing capacity;
» capacity of adaptation to new Technologies;
» capacity of developing a logical and analytical thought;
» Creative and innovational;
» Synthetic capacity;
» capacity of adaptation to new organizational situations;
» capacity of written and spoken communication, including foreign languages;
» capacity of decision making, managing and solving problems;
» initiative and responsibility capacity;
» capacity of understanding communication in different contexts;
» capacity of solving and strategical thought.
PROFESSIONAL CAREERS
» Social communication companies;
» General companies;
» Local, regional or central administration;
» Other institutions.
CHARACTERIZATION
CODE:
CYCLE: 1st
CNAEF AREA: Communication and Public Relations
LANGUAGE OF TEACHING: Portuguese
DURATION: Six semesters
TOTAL CREDITS: 180 units of ECTS credit

Predominant Scientific Areas

  • Marketing and Publicity